The Temple of Omonia, in the Valley of the Temples of Agrigento, has been selected as the scene for the Alta Moda 2019 of the Italian house Dolce & Gabbana that took place on July 5, 2019.
The new
fashion show inspired and based on ancient Greek culture – ancient Greek and Roman
goddesses. Dolce & Gabbana managed to make a difference once
again.
Doric columns, laurel wreaths, embroidered bands and
statues, gold
metal corsets gave the feeling that on the catwalk walked deities of
Greek mythology.
Helena Christensen was wearing a translucent black tulle ball gown scrolled with golden embroidery out of The Leopard. The top model commented about the show. “I thought of all the powerful women who had walked here thousands of years ago”.
The archaeological site of a total area of twelve kilometers, extending to the
south of Agrigento, the music of Ennio Morricone and the sunset added to the blend of the
Greek and Italian culture.
The negotiations to present the Alta Moda collection in Sicily’s home of Dolce & Gabbana lasted for two years.
Preparations to make this reality show were extremely
complicated. A wooden rig had to be built and installed on a sand bed so that
the structure of the archaeological site could not be touched in any way, and
the models could be catching up on it.
Parthenon VS Gucci
Does anyone remember the Gucci
House’s proposal for the Acropolis?
“The particular cultural character of the Acropolis
monuments is incompatible with this event as they are unique monuments and
symbols of world heritage, UNESCO World Heritage Sites”: With this
justification, the Central Archaeological Council members
unanimously rejected Gucci’s request for fashion show within the archaeological
site of the Holy Rock.
The specificcompany requested permission to carry out a
fashion show of the Gucci Cruz 2018, in the space between the Parthenon and the
Erechtheion (or east of the Erechtheion) on 1 June 2017.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.